PENANDA TANGGAPAN POSITIF DAN NEGATIF DALAM AKUN INSTAGRAM @nadiemmakarim

ABSTRAK Penelitian ini bertujuan untuk menentukan ciri penanda tanggapan positif dan negatif netizen dalam instagram. menggunakan metode deskriptif kualitatif. Objek penelitian yang ditelaah adalah komentar akun instagram @nadiemmakarim. Data dianalisis teori Martin & White membagi sikap (attitude) menjadi perasaan (affect), penilaian karakter (judgement), apresiasi (appreciation). Dari hasil analisis ditemukan senang atau gembira ditandai dengan kata ‘senang’, puas ‘sip’, rasa aman ‘tenang’, lahiriah ‘santun’, ‘sopan’, frasa ‘berbesar hati’, dapat diandalkan ‘makin dukung mas Menteri’, kejujuran ‘percaya’, tidak ‘sedih’, ‘capek’, klausa, ‘marah-marah’ kapasitas klausa kalimat perintah, ‘klarifikasi menjawab’, ‘tidak memiliki kepercayaan’, terhadap ‘lebih baik’, maju’. Kata kunci: Instagram, negatif, netizen, positif, tanggapan. ABSTRACT This study aims to determine the characteristics of markers positive responses, and negative responses netizens on Instagram. used descriptive qualitative method. The object research is comments Instagram account data in this was taken from column results netizens' speech posts @nadiemmakarim account. Furthermore, that has been obtained analyzed using White's theory which divides attitudes into feelings (affects), character assessment (judgment), appreciation From analysis found form a response feeling happy or marked by word 'happy', satisfaction 'sip', security 'calm', an outward 'calm'. 'polite', phrase 'enjoyed', reliable 'more support Minister', honesty 'trust', disapproval. excited indicated 'sad', 'tired', dissatisfaction are clauses, external 'angry' capacity clauses imperative sentences, can be characterized 'clarification does not answer', 'does have confidence', others 'better', advanced'. Keywords: negative, positive,